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New crop Nita Rice has arrived at Maizuru Kitchen!

 

What kind of rice is Nita Rice?

 

"Nita Rice" (Nitamai), produced in Okuizumo Town, Nita District, Shimane Prefecture, is one of Japan's top premium brand rices, earning absolute trust from chefs and restaurants that insist on the finest ingredients.

 

Often praised alongside Uonuma Koshihikari with the saying "Uonuma in the East, Nita in the West," it is also known as the "Yokozuna of the West." Here are the secrets behind its flavor and appeal:

 

Renowned as the "Yokozuna of the West" and Highly Acclaimed

Consistent "Special A" Rating

It holds a proven track record of winning multiple "Special A" ratings in Western Japan on the Japan Grain Inspection Association's rice taste rankings.

 

Award History at National Competitions

It has won numerous gold medals at national rice competitions (such as the Rice Taste and Analysis Contest), receiving exceptionally high praise from professional rice tasters.

 

The Natural Environment of Okuizumo Nurturing Superior Taste

Pure Snowmelt Water and Temperature Extremes

Okuizumo is a heavy snowfall region where forests cover about 80% of the land.

Mineral-rich snowmelt flowing from the Chugoku Mountains nourishes the paddies, while the steep day-and-night temperature difference unique to the basin allows the rice to store rich sweetness and umami.

 

Fertile Soil Rooted in History

In Okuizumo, where traditional "Tatara" ironmaking once flourished, nutrients from the mountains and mature compost from local high-quality Japanese Wagyu cattle circulate, creating rich soil perfect for growing rice.

 

Characteristics & Taste as Koshihikari

Strong Stickiness and Chewy Texture

When cooked, it turns out fluffy and glossy, featuring the signature strong stickiness and springiness of Koshihikari.

 

Sweetness Expanding with Every Bite

A single bite fills your mouth with a rich aroma and deep flavor. Its elegant presence complements traditional Japanese dishes without overpowering the natural flavors of the ingredients.

 

Born from the untiring dedication of farmers and the extraordinary climate of Okuizumo, Nita Rice is truly a magnificent foundation for exceptional cuisine.

 

 

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